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Управление маркетингом

  Описание тематики книг: Организация маркетинга на предприятии

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The Automatic Customer Warrillow J.
The Automatic Customer
These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club)....
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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback Olsen D.
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
THE HOW??“TO GUIDE FOR CREATING PRODUCTS THAT CUSTOMERS LOVE \\\"If you want to create successful, innovative products that customers love, Dan???s playbook is a must??“read.\\\" Hiten Shah, Co??“founder of KISSmetrics and Crazy Egg \\\"Dan???s product experti...
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Service Design for Business: A Practical Guide to Optimizing the Customer Experience Flu M. L??vlie L. Reason B.
Service Design for Business: A Practical Guide to Optimizing the Customer Experience
TRANSFORM YOUR CUSTOMERS??? EXPERIENCE THROUGH SERVICE DESIGN \\\"Service design has been around for 20 years and has mature...
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Everybody Writes: Your Go??“To Guide to Creating Ridiculously Good Content Handley A.
Everybody Writes: Your Go??“To Guide to Creating Ridiculously Good Content
PRAISE FOR EVERYBODY WRITES Throw the others away because this is the only guide you need to elevate your content to the level of awesomeness! With wisdom and an infective wittiness, Ann shows you how to take your writing from awkward or awf...
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CRM activities in the growth and expansion of hotel industry Ali M.
CRM activities in the growth and expansion of hotel industry
Today, service organizations are shifting their focus from “transactional exchange” to “relational exchange” for developing mutually satisfying relationship with customers. Extended relationships are reported to have a significant impact on transaction cost and profitability, and customer lifetime value....
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Effectiveness of CRM in HAAGA-HELIA Ify H.
Effectiveness of CRM in HAAGA-HELIA
This was a project organized and supervised by HAAGA-HELIA University of Applied Sciences to enhance the international students\" employment rate through work pair model (an international student and Finnish student working together), and the project was done by two students from different majors....
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Influence of CRM Strategies used by Synthetic Hair Manufacturers-Kenya Alibhai A.
Influence of CRM Strategies used by Synthetic Hair Manufacturers-Kenya
Kenya is the economic hub to east and Central Africa and any player interested in this region, must appreciate the strategic location of Kenya in trade....
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CRM: Software as a Service versus On-premise - benefits and drawbacks Veeragandam T.
CRM: Software as a Service versus On-premise - benefits and drawbacks
The purpose of this research work was to investigate how Software as a Service (SaaS) platform affects CRM system in CRM as a Service, by doing this, benefits and drawbacks of SaaS, which is collected from literature review and assumed to affect CRM on-demand solution, were evaluated....
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Crm,Consumer Protection and Working of Consumer Protection Act Pandey A.
Crm,Consumer Protection and Working of Consumer Protection Act
Consumer satisfaction is becoming the main area of attention which resulted a very new concept called “CRM” (Customer Relation Management) CRM is an interactive process that turns customer information into positive customer relationship....
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Failure Elements of Implementing CRM Systems in Malaysian Enterprises Mohtasebi A.
Failure Elements of Implementing CRM Systems in Malaysian Enterprises
Every year companies invest huge amount of resources in implementing Customer Relationship Management systems in their organizations. However, only 25% of these companies consider the implementation as a success. In other words, most of these implementations fail completely or do not meet expectations....
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CRM implementation in inbound Contact Center: Issues and Challenges Abdullateef A.
CRM implementation in inbound Contact Center: Issues and Challenges
Customer relationship management (CRM) is a concept that has been giving opportunity to both internal and external customers of an organization in exploring critical information....
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Realities of CRM in Multinational Corporation Donaldson D.
Realities of CRM in Multinational Corporation
The study explores organisational management issues in CRM and assesses how an organisation\'\'s members perceive CRM. The research is based on a survey of 27 sales and service personnel within a major computer and IT services provider....
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The Automatic Customer: Creating a Subscription Business in Any Industry Warrillow J.
The Automatic Customer: Creating a Subscription Business in Any Industry
In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribers. The lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business?...
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AUTOMATIC CUSTOMER, THE JOHN J. WARRILLOW W.
AUTOMATIC CUSTOMER, THE
Did you notice something different about your credit card statement lately? Rather than the typical miscellaneous charges, you\'re likely to see a string of small monthly fees from suppliers like Amazon.com, Netflix, and Spotify. These companies are the pioneers of the new subscription economy where consumers buy access instead of assets....
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