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3639408772

Главная  » Книги по экономике. Бизнес-литература » Бизнес. Предпринимательство. Торговля. Психология бизнеса » Бизнес. Предпринимательство » Электронный бизнес » Customizing Internet Marketing: The Use of Consumer Behavioral Knowlegde in Personalization

Bucchi P., Customizing Internet Marketing: The Use of Consumer Behavioral Knowlegde in Personalization

2012 г., 272 стр., 3639408772


Описание книги

Revision with unchanged content. An organization is often required to implement some form of Personalization as part of its Customer Relationship Management efforts in order to gain a competitive advantage within its industry. This goal is often accomplished by developing a method to organize and analyze consumer demographic and psychographic data, in an effort to discover trends in the purchasing behaviors of specific customer segments. Therefore, the primary purpose of this research study was to utilize an Internet Consumer Purchasing Behavior survey to determine if a universal set of business rules could be established and addressed four questions, including: (a) How can the Resource Theory be used to effectively describe the various resource categories in the Internet Environment: (b) How can the Resource Theory effectively be used to predict consumer exchange behavior in the Internet Environment: (c) What effect does including an additional resource have on the likelihood of a...

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Об авторе

Bucchi P.


Последние поступления в рубрике "Электронный бизнес"



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