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9783659865930

Главная  » Книги по экономике. Бизнес-литература » Бизнес. Предпринимательство. Торговля. Психология бизнеса » Бизнес. Предпринимательство » Электронный бизнес » Operational Model for Cost Reduction in E-Business

Operational Model for Cost Reduction in E-Business

2016 г., 128 стр., 9783659865930


Описание книги

Due to more Internet accessibility and mobile penetration, the shopping trend has changed from brick-and-mortar store to online shopping. This caused a huge surge in Thailand e-business to satisfy such variability in demand. With large capital requirement for e-business retailers especially in operation and marketing areas, many of them fail to materialize sufficient profits after have been operating for a certain years, putting themselves into difficult cash flow situations. Therefore, cost-saving opportunities need to be identified, providing them with the right strategies and executions for a better chance of survival. The study of Thailand’s top e-retailer had been carried out to critically evaluating its supply chain practices and operational performance in order to develop the most appropriate strategies that aid in establishing operational model for cost reduction in e-business. The focused areas are procurement, supply base management, internal collaboration, inventory...

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Последние поступления в рубрике "Электронный бизнес"



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