Want to launch a powerhouse marketing campaign? This resource-packed tool kit shows you step by step how to implement and execute effective marketing strategies in today\"s viral world....

Learn to: Craft a strategic and creative marketing plan Conduct market research to inform your decisions Deliver your message to customers where they actually are Get your pricing, distribution, and sales in order Everything you need to becom...

Streetwise Motivating & Rewarding Employees teaches you that giving someone a jar of candy with their name on it is not what true motivation is all about. It\'s about making sure employees know what they\'re doing, why they\'re doing it, and then giving them some control. It\'s about giving employees appropriate challenges....

Today, many college graduates and \"re-careering\" adults are searching for something completely different from the traditional \"secure\" and comfortable career niche. Instead, they\'re demanding personal satisfaction, growth--and adventure....

Mastering Business Negotiation is a handy resource for any leader or manager who needs practical strategies and ideas when conducting business negotiations....

Is there a secret to creativity? Can a simple change in the way we think about problems dramatically cut the cycle time for generating state-of-the-art solutions? Yes! And this book will show you how....

Marketing For Dummies, 3rd Edition includes over 25 percent new and revised material designed to help readers get a handle on marketing, from boosting their marketing skills to internet and search engine marketing and the latest trends in guerilla and global marketing....

You can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Wherever you want to go, Marketing will help you get there....

In his bestselling book Marketing For Dummies, Alexander Hiam revealed the secrets of effective marketing for every kind of business. In the first edition of Marketing Kit For Dummies, he presented a wealth of practical and effective tools and tactics for implementing effective campaigns quickly and cheaply....

Think Before You Speak Think Before You Speak takes you through the entire negotiation process in all its variations and contexts, both in business and everyday life....

Today, business success demands sustained peak performance- and that requires self-motivated, enthusiastic employees. How can you keep your team consistently at the top of their game? This powerful book begins with fresh insights from a fable about a horse and a boy who must manage it in order to save his family\'s farm....

An enchantingly helpful way for readers to improve their ability to resolve conflicts of all sorts, both at work and in their lives in general....

Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company\'s good fortune - the customer....