Информация об авторе

Yan R.


Библиография книг автора

Internet Retailing: Pricing, Product and Information Strategies Yan R.
Internet Retailing: Pricing, Product and Information Strategies
Revision with unchanged content. Since the e-commerce are booming on sales and information is becoming a critical resource to firms. How the market information and pricing strategies impact the performance of e-retailers? Specifically, is the information ac­curacy valuable to e-retailers?...
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Harvard Business Review on Doing Business in China (Harvard Business Review Paperback Series) Libeberthal K. Yan R.
Harvard Business Review on Doing Business in China (Harvard Business Review Paperback Series)
The 50th title in the HBR paperback series highlights what every company must know to successfully enter and compete in the world’s fastest-growing economy The potential opportunity in China is huge: it is home to a quarter of the world’s population, domestic consumer spending in China is growing by up to 10% a year, and relaxed regulatory restrain...
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