Эта книга — репринт оригинального издания (издательство "[Ottawa? : s.n.", 1876 год), созданный на основе электронной копии высокого разрешения, которую очистили и обработали вручную, сохранив структуру и орфографию оригинального издания....

Globalization as the term is used in this book is the process whereby organizations offer their products and services on a global rather than a local basis and in doing so become part of a global economy. More and more organizations are reaching out to a wider, more global market place....

Team working is vital to organizational success. This up-to-the- minute consideration of the roles played by teams and leaders is designed for students and professionals who require practical examples to bring the concepts of team leadership to life.......

This book explains the role of marketing in modern organizations. Using examples from a variety of sectors, the book guides the reader through all the major aspects of marketing management, and illustrates how marketing is much more than promotion and advertising....

Team working is vital to organizational success. With examples from across the globe and a careful blend of theory and practice, this up-to-the-minute consideration of the roles played by teams and leaders is intended to inform the debate about how teams should be employed in work situations....

Book Description This book explains the role of marketing in modern organizations. Using examples from a variety of sectors, the book guides the reader through all the major aspects of marketing management, and illustrates how marketing is much more than promotion and advertising....

Fast-track route to understanding the relationship between organizations and the customer chain that contains both internal and external customers Covers key topics such as loyalty and customer retention. Also explores how to move beyond customer satisfaction to customer delight Case studies of Amazon....