The International Best–Seller That Has Swept the World–A Simple Yet Powerful Tale About How to Seize Opportunity and Achieve Success in One’s Life and Work \"Heartwarming! It will be a classic. I think it will fascinate both adults and children, much like The Little Prince....

A revolutionary new system for generating the next big marketing ideas and opportunities. According to Philip Kotler, the widely acknowledged \"father\" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and \'70s have worked too well....