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Elsner M.


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Information Propagation on the Web 2.0 (Marketing Im Globalen Wettbewerb / Marketing & Global Competition) Elsner M.
Information Propagation on the Web 2.0 (Marketing Im Globalen Wettbewerb / Marketing & Global Competition)
The diffusion of the Internet has considerably changed the basic principles of information exchange into a structure that is now enabling user-driven information propagation across most markets that was not possible in the previous era of unidirectional mass communication....
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