In every organization in order to increase the overall productivity, employees need to be motivated to give their full potential and stay committed to the organization in the long run....

This book looks at “Harry Potterization” through the lens of Malcolm Gladwell’s Tipping Point: How Little Things Make a Big Difference. The implications of Tipping points are highlighted to develop the brands within their wider brandscape in order to be a sustainable relationship brand....

As there are many industrial processes taking place in industry ranging from just heating the water to the processing of radioactive material in centrifuges. Purpose of my book is just to give an idea and that idea can be extended up to any level of complexity....

Biodiversity and life on earth is completely linked with environment. Large industrial establishment, intensive agriculture and fuel production in the recent era have resulted in the significant increase in the contaminants that enter in our environment. Among these toxic elements, heavy metals are the most dangerous....