In sea-and-sun destinations animation services are playing an important role in service experience provided by resort hotels. These services constitute a significant function in resorts considered as being a business asset capable to offer direct and indirect benefits and to attain competitive advantage....

Seaside leisure holidays are the most common form of tourism in the Mediterranean basin. All Mediterranean countries adopted and implemented more or less the same model of tourism development based on 4Ss (sea, sun, sand and sex)....