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Macklin M.


Библиография книг автора

Advertising to Children: Concepts and Controversies (1-Off Series) Carlson L. Macklin M.
Advertising to Children: Concepts and Controversies (1-Off Series)
Children\'s advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children\'s market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves....
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