Disruption? It\'s nothing new. Just look at any of the breakthrough business ideas of the last thirty years - from Federal Express overnight delivery to Saturn\'s fixed sticker price - and you\'ll see a perfect example of the principle of disruption in action. Still, do you really understand what makes these ideas great?...

Disruption? It\'s nothing new. Just look at any of the breakthrough business ideas of the last thirty years - from Federal Express overnight delivery to Saturn\'s fixed sticker price - and you\'ll see a perfect example of the principle of disruption in action. Still, do you really understand what makes these ideas great?...