This best-selling text is still the most modern presentation of the subject. The Varian approach gives students tools they can use on exams, in the rest of their classes, and in their careers after graduation....

The Economics of Information Technology is a concise and accessible review of important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects....

Microeconomic Analysis has been a fixture of graduate programs in economics for fifteen years. It has held this position because it has the authority, the clarity, and the breadth necessary for a classic text....

W. W. Norton & Company has been independent since its founding in 1923, when William Warder Norton and Mary D. Herter Norton first published lectures delivered at the People\'s Institute, the adult education division of New York City\'s Cooper Union....