You\'ve got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today\'s marketing battlefield. Marketing is war. To triumph over the competition, it\'s not enough to target customers....

The only way to stand out in today\'s and tomorrow\'s - cluttered marketplace is to build your product or service into a brand. The renowned marketing guru and author of The 22 Immutable Laws of Marketing demonstrates how to build any product......

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today\'s insanely crowded marketplace. The only question is how do you do it?...

Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build....

Theodore B. Kinni Editor of The Business Reader Review, a free electronic newsletter of capsule reviews of new business books. Al Ries Voted one of the top 100 most influential public relations people in the 20th century by PR Week....

World-renowned marketing strategists and bestselling authors Al and Laura Ries usher in \'The Public Relations Era\', dramatising the fall of advertising and subsequent rise of PR. Publicity first, advertising second: this is the provocative message that marketing gurus Al and Laura Ries deliver with The Fall of Advertising ....

Book DescriptionThis business classic deals with the problems of communicating to a skeptical, media-blitzed public....

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There\'s a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by...

Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It\'s the first concept to deal with the problems of communicating in an overcommunicated society....

You\'ve got your hands on one of the greatest marketing manuals ever written, the classic that defines the strategies, plans, and campaigns of today\'s marketing battlefield. Marketing is war. To triumph over the competition, it\'s not enough to target customers....