Celebrity endorsement advertising has become a remarkable phenomenon in many countries as well as in China. Given the rising popularity of celebrity endorsements in China during the past two decades and the lack of relevant studies, this book seeks to fill the research gap....

Wireless Underground Sensor Networks (WUSNs) are the networks of wireless sensors that operate below the ground surface. These sensors are either buried completely in soil medium, or placed within a bounded open underground space, such as underground mines and tunnels....

Epoxy resins are organic polymer compounds containing two or more epoxy groups and the epoxy groups can be located at the end or middle of the molecular chain or in a ring structure....

With the boom of Internet, IP-based applications, such as WWW and multimedia, have been an essential part of our life, and there is an ever-increasing demand for accessing high-speed Internet services anywhere and anytime. This trend unavoidably has huge impacts on the design of the next-generation satellite systems....

Book DescriptionThis comprehensive and in-depth study on intelligent techniques in e-commerce offers a general introduction to case-based reasoning (CBR), e-commerce and intelligent agents....

Satellite networking is an exciting and expanding field that has evolved significantly since the launch of the first telecommunications satellite, from telephone and broadcast to broadband ATM and Internet....