In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world....

Takes PR to the next level, offering a complete blueprint for PR strategy and execution that draws on up to the minute case studies and today\'s most creative public relations work....

\"There will be two kinds of PR professionals in the future: those who read this book and get with the program, and the unemployed. Your choice....