Omni channel is not just a fancier name for multi channel. It represents a truly new methodology that is customer centric and non linear. It provides a seamless experience to the customer no matter the channel they interact with.Marketing today is more about outcomes than interactions....

Total Quality is a practical, proven approach to management that is successfully being applied throughout American industry-and more recently in health care organizations.Total Quality in Radiology: A Guide to Implementation is designed to be used by theneophyte or experienced quality improvement practitioner....