Learn to perform sophisticated data analysis using SQL and Excel SQL is the essential language for querying databases, and Excel is the most popular tool for data presentation and analysis. Combined, they create a powerful, accessible tool for business d...

Who will remain a loyal customer and who won\'t? Which messages are most effective with which segments? How can customer value be maximized? This book supplies powerful tools for extracting the answers to these and other crucial business questions from the corporate databases where they lie buried....

Leverage the power of SQL and Excel to perform business analysis Three key efforts are essential to effectively transform data into actionable information: retrieving data with SQL, presenting data with Excel, and understanding statistics as the foundation of data analysis....

Learn how data mining can help achieve your business goals–from the leading author team writing on data mining today! Web sites gather a lot of detailed information about customers. Unfortunately, most companies lack the know–how to capitalize on this information in order to improve their marketing and customer support functions....