From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think. We like to think we make decisions based on good reasoning - and that our doctors, judges, politicians, economic forecasters and employers do too....

Wherever there is human judgement, there is noise. ‘Noise may be the most important book I\"ve read in more than a decade. A genuinely new idea so exceedingly important you will immediately put it into practice....